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Born Fabulous was established in 2010 with a vision to provide the most innovative and versatile products to the Baby Product Industry in Southern Africa. As Importers and Distributors we search the global market for only the very best products.

Often we come across products on the market that are practical but lack style. We are all for practical, but we believe that a product has to convey a sense of style and taste too while offering baby the best standards in care. Parenting can be stressful at times and our aim is to provide products that help relieve some of that stress through ingenious and innovative products and at the same time creating a bond between your child and you that is everlasting and rewarding.

We are passionate about the products we import, distribute and supply. The reason we can give our absolute confidence in these products is because we are parents first, we use these products before taking the plunge and putting all our efforts into making it a success. That’s not all we are passionate about though, we are committed to Service Excellence – meaning that should any of our customers have any hiccups we take immediate steps to resolve any issues through our Official Partners.