News


The New Stokke® MyCarrier has arrived!

Posted on 16 February 2012

For 9 months your baby has got used to your rhythm – why stop now?

Stokke® MyCarrier is a new unique 3 in 1 baby carrier concept that allows you to keep your baby close, maintaining your symbiotic harmony as your child grows.
Adjustable and really easy to use, the Stokke® MyCarrier grows with your child adapting to their ever-changing needs as they develop and grow.



Features:

3 in 1 Baby Carrier

  • Front carrier – parent facing
  • Front carrier – outward facing
  • Back carrier – from around 12 months**


For Baby


  • Suitable from birth*
  • Adjustable seating to ensure “Happy Hips” position when parent facing and narrow leg position when facing outwards
  • Good support under bottom and thighs ensuring optimum “Happy Hips”
  • Adjustable head support
  • Adjustable back for proper posture
  • Made from GOTS certified organic cotton, the textiles are free from harmful substances and soft to the baby’s skin


For Parent


  • Easy to adjust
  • Easy to use
  • Ergonomically designed back and shoulder straps ensure your comfort
  • Waist belt for even weight distribution
  • Additional support can be added when used as a back carrier
  • Unique 3 year warranty –register at stokke.com and get your extended warranty


For Style


  • Available in stunning colours matching the Stokke® Xplory® stroller: Red, Dark Navy and Brown


 

 

New Blue Melange and Brown Stokke® Xplory®

Posted on 06 February 2012

New colours are now available to pre-order for the Stokke® Xplory®.

Both colours will be available to dispatch early Mayt 2012.

The first colour is a Limited Edition Blue Melange which will be sold as a package including the changing bag.
Skinny jeans meets traditional tweed. Head turning for its rich texture and classic good looks.


The second new colour is Brown - A classic colour never goes out of style. Our new Brown is authentic and timeless - project a luxury look that is all your own.




 

 

JHB Baby Expo 24th-27th November

Posted on 21 October 2011

Born Fabulous will be exhibiting at the Johannesburg Baby Expo from the 24th-27th November at the Coca-Cola Dome.

 

Bring the family along for some fun and a spot of Christmas shopping.

 

Stokke will have some fabulous promotional specials and some great staff to give you all the information and assistance you need.

 

Please do visit us, even if it's to say hello. We love to hear from our loyal customers and our hearts always skip a beat when we see the gorgeous Xplory strolling around.

 

So pop in and come see us.


 

 

MamaMagic Baby Expo Durban

Posted on 27 July 2011

Born Fabulous will once again be exhibiting at the Durban Baby Expo at the ICC from the 26th-28th August 2011.

 

Please do come visit us.


 

 

Stokke® Bounce n Sleep

Posted on 30 June 2011

Good news...... The Bounce n Sleep is due to start shipping to retailers and customers nationwide.

 

Stokke® Bounce 'n' Sleep is a fresh new concept that’s set to improve the ways in which we currently interact with our babies. No more rushing frantically trying to get things done around the house before your baby realizes that that you’ve left the room. No more endless trips to the nursery to check that your baby is sleeping soundly.

 

Stokke® Bounce 'n' Sleep is an innovative multi function bouncer and daybed combination that adapts to the changing needs of your family throughout the day.


 

 

Baby Expo JHB: Coca-Cola Dome 12th-15th May

Posted on 21 April 2011

It's that time of the year again when parents and parents-to-be have the opportunity to visit the baby product and service market in one place.

 

This year Born Fabulous is focused on offering you the customer a great experience when visiting our stands.

 

We will not only have the now improved Stokke® and Cuddledry stands but for the first time there will be a 'Parent Test Site' stand.

This site will have a scaled up table, chair and Stokke® Tripp Trapp® feeding chair giving parents the opportunity to experience what it feels like to to be a kid sitting at a table.

 

Along with all the new product colours being displayed we are launching the Stokke® Bounce 'n' Sleep. An innovative and unique design that shouts mobility, versatility and practicality.

 

Please visit us at:

Stokke® Stand no.                 100
Stokke® Parent Test Site no.    39
Cuddledry Stand no.                50A

 

See you there!


 

 

American Walnut and European Oak Stokke® Tripp Trapp®

Posted on 21 April 2011

Since 1972 the Stokke® Tripp Trapp® feeding chair has been a raving success. With the exception of a few minor improvements over the years the original design proved to be timeless.

 

This year we see the addition of two quality woods being introduced.

American Walnut and European Oak.

 

It's a sight to behold.


 

 

New Colours for Stokke® Xplory®

Posted on 21 April 2011

Colours......the spectral light that warms our souls. Combine that with the visual phenomenon that is the Stokke® Xplory® and you simply smile.

 

This year Stokke® has given us two new colours. The first is the Light Green Xplory® which is an attractive apple green colour. If you want to make a statement and stand out among the crowds, this one is for you. As always the Stokke® Xplory® is as much of a statement as it is about your child's safety and comfort: no exception in this department.

 

The second colour is a Pink Limited Edition Stokke® Xplory®. There will only be 40 of these allocated to South Africa with distribution beginning at the Coca-Cola Dome Baby Expo in May 2011.

 

The Pink Limited Edition Stokke® Xplory® will be sold as a package consisting of the stroller, pink knitted blanket and pink parasol.


 

 

Baby & Kids Expo at Emperors Palace

Posted on 24 March 2011

The time has arrived when we start preparing for the Exhibitions throughout the year.

 

First up on the list this year is the Baby & Kids Expo at Emperors Palace from the 31st March to 3rd April.

 

This will be the first time we will be exhibiting at this event and this year we are doing it bigger and better. Stokke as always will be our flagship brand being exhibited along with Micralite and Cuddledry.

 

Please do come visit us at stand number D10.

 

 


 

 

Stokke® - New Product and Colours

Posted on 11 March 2011

At the recent Stokke® conference in Athens, Greece Stokke® launched a new and innovative product and also some new colours for the Xplory® and Tripp Trapp®.

 

Exciting times ahead as we see a Limited Edition Pink Xplory® as well as a new Light Green Xplory® take their place amongst the other popular colours.

 

Also launched is two new and exclusive Tripp Trapp® chairs. The European Oak oiled Tripp Trapp® is a sight to see. As the name implies it is made of oiled Oak and is beautifuly crafted.
The second is the American Walnut Tripp Trapp® and is equally attractive made of oiled Walnut and has a very natural look.

 

The new product that was launched is still a secret and will be unveiled to the eager Mums and Dads soon. More to follow on this.

 

In the meantime please visit www.stokke.com to see the new colours!

 


 

 

A Christmas Message

Posted on 20 December 2010

Another year is fast approaching and we would like to sincerely thank all of our suppliers and retailers for their magnificent support throughout 2010.

 

Children is our business and they are always close to our hearts so with this we leave you with this short poem and wishing you a Merry Christmas and a very happy and prosperous 2011.

 

 

Christmas is for Children.

 

Christmas is for children -
at least that's what they say,
It's time of wide-eyed wonder,
a magic holiday

When candy canes and gingerbread
fill tummies with delight
And little sleepyheads try hard
to stay up through the night.

Yes, Christmas is for children-
anyone will tell you so.
The twinkling, colored lights on trees
make youngsters' eyes just glow!

Each package and each stocking
is approached with childish joy
And toys bring squeals of laughter
from each eager girl and boy.

Yes, Christmas is for children -
all they say is true.
How wonderful that at Christmas time -
grownups are children, too!

 

 


 

 

Born Fabulous rakes in 4 awards.

Posted on 30 November 2010

Firstly, thanks to all the patrons who visited us at our stands. Your support is invaluable and we truly appreciate it.

 

This Baby Expo has by far been our most successful and thank you to MamaMagic for a well organised  and publicised exhibition.

 

Once again the Stokke® brand proves that it is and always will be a brand that stands for child care, safety, innovation, taste and style. The Stokke® Tripp Trapp® and Sleepi™ products won the Super Silver prize for the Most Innovative Products award.

 

Cuddledry also won a Super Silver award in this category. The high quality and practicality of these towels are unrivalled.

 

As if that was not enough to set the night alight, Born Fabulous also won an award for the marketing of our stand.

 

We always knew we had great products and now it's been confirmed, TWICE! We have now achieved a milestone. All our products have won at least one award all in the name of providing a service to the many Mums and Dads that adorn our world.

 

Many thanks to the staff that helped us on the weekend, especially at the Cuddledry and Micralite stands. A truly terrific achievement.

 

To our customers; thank you again for your support and we look forward to being of service to you again.


 

 

Baby Expo JHB at Coca-Cola Dome

Posted on 16 November 2010

Well what do you know....another fantastic exhibition by Mama Magic at the Coca-Cola Dome will be taking place from the 25th - 28th November.

 

As always this well organised event will offer everything a parent could ever desire for his/her child under one roof.

 

Our fabulous brands Stokke®, Micralite and Cuddledry will again be on display.

 

Please come visit us at stand 50 to view our range of excellent products.

 

 

 


 

 

Stokke® Awards at the Baby Expo CPT

Posted on 04 November 2010

The Baby Expo in Cape Town is now over and what a weekend it was.

We at Born Fabulous are over the moon at receiving 1st and 2nd place for the 'The Most Innovative Products'.

 

1st place Super Gold Award goes to the Stokke® Sleepi™ cot.

2nd place Super Silver Award goes to the Stokke® Xplory® stroller.

 

The interest for all Stokke products is phenomenal and we look forward to seeing more of our South African babies and children sleeping, riding and sitting in Stokke products.

 

Many thanks to the organisers of the Baby Expo and to all the people that visited our stand.

 


 

 

Baby Expo in Cape Town

Posted on 18 October 2010

Born Fabulous will be exhibiting at the Baby Expo in Cape Town at the Cape Town International Convention Centre from the 29th to the 31st October.

The newly arrived Stokke® products will be on display as well as Micralite and Cuddledry.

Please do come visit us at stand 34.

 

 


 

 

Glam Baby Launches Stokke®.

Posted on 09 September 2010

Glam Baby will be launching their store opening as well as the fabulous Stokke® pram and furniture range on the 9th September 2010 in Bedfordview.

Please come along and enjoy the day with us,

 

 

Address
The Kloof Shopping Center
19 Kloof Road, Bedfordview
Johannesburg
South Africa


 

 

Born Fabulous secures Stokke®.

Posted on 06 September 2010

Born Fabulous has had another fantastic coup in securing distribution rights for Stokke® to the South African market.

We had an eye on this one for a while and after several meetings with the Global Marketing Director we were able to establish an agreement that will see us supplying the gem that is the Stokke® range to boutiques nationwide.

More on this one soon.....


 

 

Cuddledry available at select boutiques.

Posted on 30 August 2010

Cuddlery baby apron towels are now available at select boutiques.

This luxurious towel is something every parent must have. It not only makes bathtime stress-free, it is also kind to baby's skin due to the fabric's incredible softness.

The towel is made of 100% organic cotton with bamboo fibres and the quality of this towel is amazing and long-lasting.

Cuddledry has won numerous awards overseas for it's innovation and has recently also won the award for 'Most Green Product Award' at the Baba Indaba exhibition at NASREC.


 

 

Born Fabulous brings Micralite to South Africa.

Posted on 23 August 2010

Micralite is a UK design company specialising in the innovation, design and manufacture of baby products.

In 2003, the award winning Micralite Fastfold was launched onto the UK market. A completely new concept in stroller design with a unique folding action, setting new standards in stroller design.
The much acclaimed, award winning Toro range was launched in 2008. This year sees the launch of the Super-Lite, offering minimal affordable design combined with trademark Micralite reliability and style.

The Super-Lite is the perfect balance for ease and convenience for the parent, with total child comfort.
The Micralite Rider, a stroller board is simply attached to all the models of Micralite strollers within seconds, simply folds out of the way when not in use and is tested to the stringent European safety standards endurance tests.

Hand in hand with the Rider, the Multi Position Handles, whose simple addition makes the Micralite handlebar one of the most ergonomic and adjustable on the market.
Using a careful balance of innovation, function and style, Micralite has become a leading brand within the Nursery Industry, and is now recognised by parents around the world.

All Micralite products are guaranteed for one year, and conform to the relevant stringent safety standards within Europe and the USA.


 

 

Born Fabulous Launches.

Posted on 23 August 2010

Born Fabulous was established with a vision to provide the most innovative and versatile products to the Baby Product Industry.

As importers and distributors we search the global market for only the very best products. The company itself is in the early stages just like a new-born so we’re doing things bit-by-bit until we grow a little, but don’t be fooled......we do not do anything in half-measures.

So to start off we have launched with this fabulous range of products that is sure to give parents and relatives more exciting choices when shopping for baby goodies.
Often we see products on the market that are practical but drab and dull. We are all for practical but we believe that a product has to convey a sense of style and taste too whilst offering baby the best standards in care.

Parenting can be stressful at times and our aim is to provide products that help relieve some of that stress through ingenious and innovative products.
We are passionate about the products we import, distribute and supply because as parents we first use these products before making a decision....bad product or good product. Then we take the plunge and hopefully we gain the approval and admiration every new-born craves as we extend our product portfolio.

 

 


 

 

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