Discovery Insure Members who want to redeem their discount on a BeSafe Car Seat

While our new Direct Shopping Websites are under development, please email us at with your WiCode to make use of your Discovery Insure Car Seat discount.


YOYO² is a versatile stroller that accompanies your child every day, from birth to toddler.

Born Fabulous: A Bold Transformation with the Same Premium Brands – Now Shop Directly!

🛍️ Dive into the Evolution 🚀

We've given Born Fabulous a dazzling makeover, but don't worry, we're still your go-to source for premium brands. Only now, we're taking you on a thrilling journey to shop directly with the brands you love! 🌟

👉 Ready to Experience It? Click below to explore your favorite brands' brand-new local online stores! 🛒"

Online Resources for Parents

Parenting Resources

All in One Place

We Bring You The Best

Product Reviews

All in One Place

Parenting and Relationships

Articles and resources on parenting strategies, discipline, communication, and building healthy relationships with partners and children.

manage stress as a parent
29 May 2023

How to Manage Stress as a Parent: Tips for Staying Calm and Grounded

Stress Management: Discover effective strategies to manage stress as a parent and stay calm and grounded amidst the challenges of raising children. Learn practical tips and techniques to reduce stress and create a harmonious family environment.

Single Parenting
29 May 2023

Single Parenting: Tips for Raising Kids Alone with Confidence

Single Parenting: Discover effective tips and strategies for single parents on how to confidently navigate the challenges of raising children alone. Learn about essential skills, self-care, and creating a supportive network to ensure a positive parenting experience.

family therapy
29 May 2023

The Benefits of Family Therapy: How It Can Help Improve Your Relationships

Discover the numerous benefits of family therapy in improving your relationships. Learn how this effective therapeutic approach enhances communication, resolves conflicts, and promotes healthy connections within your family. Read on to understand the transformative power of family therapy and how it can strengthen the bonds between you and your loved ones.

balancing work and family
29 May 2023

Balancing Work and Family: Tips for Working Parents

: Discover practical tips and strategies to achieve a healthy work-life balance as a working parent. Learn how to effectively manage your time, prioritize tasks, and create a harmonious environment for both work and family life.

couples counselling
29 May 2023

When to Seek Couples Counselling: Signs Your Relationship Needs Help

Wondering when it’s time to seek couples counselling? Learn about the signs that indicate your relationship may need professional help. Discover how counselling can strengthen your bond and create a healthier future together.

strong-willed child
29 May 2023

Parenting a Strong-Willed Child: Tips for Keeping Your Cool

Parenting a strong-willed child can be challenging, but with the right strategies, you can maintain your composure and foster a healthy parent-child relationship. Discover effective tips for handling your strong-willed child’s behavior while staying calm and connected.

date night
29 May 2023

The Importance of Date Night: Keeping Your Relationship Strong After Baby

Discover why date nights are crucial for maintaining a strong relationship after having a baby. Learn practical tips to prioritize quality time as parents, nurturing your bond and creating a healthy family dynamic.

discipline differences
29 May 2023

How to Handle Discipline Differences with Your Partner: A Guide for Effective Parenting

Learn how to navigate discipline differences with your partner effectively. Discover practical strategies to foster cooperation and maintain a harmonious parenting approach.

Parenting Differences
29 May 2023

Navigating Differences in Parenting Styles: How to Find Common Ground

Discover effective strategies to navigate and find common ground in parenting styles. Learn how to communicate, compromise, and foster a harmonious environment for your family.

29 May 2023

The Art of Co-Parenting: Tips for Working Together as a Team

Discover effective strategies and essential tips for successful co-parenting. Learn how to foster a healthy relationship, communicate effectively, and navigate challenges as a team for the benefit of your child.

Flying with a baby
18 April 2023

How to Make Flying with a Baby Stress-Free: A Comprehensive Guide for New Parents

Traveling with a baby can be a challenging experience, especially if it involves air travel. This comprehensive guide provides essential tips for parents to make flying with a baby stress-free. Learn how to prepare before the flight, onboard tips during the flight, calming crying babies onboard, and post-flight tips to help you and your baby recover from jet lag.

Product Reviews and Recommendations
Honest and informative reviews of the products Born Fabulous imports, as well as recommendations for other high-quality baby gear.
18 April 2023

The Ultimate Guide to Choosing the Right Baby Stroller for Your Family

Looking for the perfect baby stroller can be overwhelming. In this ultimate guide, our parenting and pregnancy expert shares everything you need to know about choosing the right baby stroller for your family. From types of strollers and their benefits to safety features, size and weight considerations, and care tips, you’ll find everything you need to make an informed purchase decision.

Oeko-Tex Certification for Textiles
19 April 2023

The Benefits of Oeko-Tex Certification for Textiles and How It Ensures Safety and Quality

Oeko-Tex certification is a globally recognized system that ensures that textiles are safe and free from harmful substances.

Feeding Chair (1)
18 April 2023

The Ultimate Guide to Selecting the Perfect Feeding Chair for Your Baby

When it comes to choosing the perfect feeding chair for your baby, it can be overwhelming with so many options available. This comprehensive guide provides insights into the different types of feeding chairs available, factors to consider, and benefits of investing in high-quality feeding chairs. Discover the best feeding chairs for your little one and ensure they eat in a safe and comfortable environment.

18 April 2023

A Comprehensive Guide to ECE R44 Safety Standards for Car Seats

This comprehensive guide provides everything you need to know about ECE R44 safety standards for car seats. From understanding the different types of car seats and their requirements, to ensuring proper installation and choosing the right car seat that meets ECE R44 safety standards, this guide covers it all.

19 April 2023

Stokke Tripp Trapp High Chair – We take an indepth look

The Stokke Tripp Trapp high chair is a high-quality, versatile high chair that has quickly become a favorite among parents.

Community, Stories, Support and Local Resources

A directory of local resources for parents, including childcare providers, pediatricians, and family-friendly activities. This section also includes stories and experiences from other members of the community, as well as a forum for users to connect and provide support for each other. 

diversity in parenting
20 April 2023

Celebrating Diversity in Parenting: Stories from Non-Traditional Families

Join us as we share inspiring stories from non-traditional families and celebrate the beauty of diversity in parenting. Learn about the challenges and joys of raising a child in different family structures and gain insights into building a strong, loving community.

20 April 2023

Raising a Child with Special Needs: Real Stories and Advice from Other Parents

Raising a child with special needs is not easy. Get real-life stories and advice from parents who are raising children with special needs. Learn about their experiences, the challenges they face, and the support they rely on.

single parenting
20 April 2023

The Challenges of Single Parenting: Stories of Strength and Resilience

Single parenting can be difficult, but it’s important to remember that you’re not alone. Read on for stories of strength and resilience from other single parents.

unwanted parenting advice
20 April 2023

How to Navigate Unwanted Parenting Advice from Friends and Family – Tips and Strategies

Learn how to deal with unwanted parenting advice from friends and family with these helpful tips and strategies. Discover how to set boundaries, communicate effectively, and navigate conflicting opinions to ensure a harmonious and supportive parenting experience.

Parenting with a Partner
20 April 2023

Parenting with a Partner: Tips for Maintaining a Strong Relationship

Learn how to maintain a strong and healthy relationship with your partner while raising a child. If you are parenting with a partner, then read on for tips and advice on effective communication, division of labor, and self-care.

parenting forum or online community (2)
20 April 2023

The Benefits of Joining a Parenting Forum or Online Community

Joining a parenting forum or online community can be a valuable resource for new parents. In this article, we’ll discuss the benefits of connecting with other parents and accessing a wealth of information and resources that can help you navigate the ups and downs of parenthood.

mom guilt
20 April 2023

How to Deal with Mom Guilt: Tips from Other Moms

Mom Guilt. It is real. Feeling guilty as a mom is common, but it doesn’t have to control your life. Read on for tips from other moms on how to overcome mom guilt and find support in your community.

Mental Health Support for New Moms
20 April 2023

The Importance of Mental Health Support for New Moms: Community and Support

Mental Health Support for New Moms is essential for their well-being and that of their newborns. Community stories and support can provide a vital lifeline for new moms, helping them to overcome the challenges of motherhood and promote good mental health.

Moms Group
20 April 2023

How to Start a Mom Group in Your Community: Tips and Advice

Learn how to start and maintain a successful mom group in your community with these tips and strategies. Create a safe and inclusive space for all moms, delegate tasks, encourage member feedback, and celebrate milestones to ensure a sustainable and thriving group.

Mom Tribe
20 April 2023

Finding Your Mom Tribe: 10 Tips for Connecting with Other Moms in Your Area

Being a mom can be tough, but having a supportive community can make all the difference. Here are some tips for finding and connecting with other moms in your area.

*by entering your e-mail address you confirm that you’re agreeing with our Terms & Conditions.

Shop Online

Born Fabulous © 2023

Born Fabulous was established in 2010 with a vision to provide the most innovative and versatile products to the Baby Product Industry in Southern Africa. As Importers and Distributors we search the global market for only the very best products. Often we come across products on the market that are practical but lack style. We are all for practical, but we believe that a product has to convey a sense of style and taste too while offering baby the best standards in care. Parenting can be stressful at times and our aim is to provide products that help relieve some of that stress through ingenious and innovative products and at the same time creating a bond between your child and you that is everlasting and rewarding. We are passionate about the products we import, distribute and supply. The reason we can give our absolute confidence in these products is because we are parents first, we use these products before taking the plunge and putting all our efforts into making it a success. That’s not all we are passionate about though, we are committed to Service Excellence – meaning that should any of our customers have any hiccups we take immediate steps to resolve any issues through our Official Partners.